Martin D Johnson

• Rebranded Balbix with new messaging/positioning around risk and exposure management. • Drove content strategy for rebrand, including web, social, marketing, SDR and sales collateral. • Wrote the 2024 Ponemon Report on Cyber Risk in the Age of AI,...

• Defined company branding, messaging, and positioning, driving a cohesive narrative across web, collateral, and event materials. • Achieved initial revenue growth from $0 to $1.2M within 18 months, demonstrating rapid impact in a competitive market....

Lead all aspects of marketing including product marketing for the Britive CIEM/Cloud PAM platform, including GTM strategy, AR/PR, messaging and content strategy, demand-gen, and social. •Secured inclusion in the Gartner Hype Cycle for Cloud Infrastru...

Lead all aspects of marketing including strategy, AR/PR, messaging, go-to-market, demand-gen, social, and product marketing from company exiting stealth through acquisition by Varonis. •Successful market launch of the Polyrize platform including PR,...